Culture

Everything old is new again: Fro-yo is back for its 'third wave'

Frozen yogurt, or froyo, has had waves of popularity, starting in the 1980s. NPR's Ayesha Rascoe talks to journalist Rachel Kurzius, who says we're in the midst of a "third wave froyo renaissance."

Published August 2, 2026, 12:36 PM
Updated August 2, 2026, 1:27 PM1.4K
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Everything old is new again: Fro-yo is back for its 'third wave'

Everything old is new again: Fro-yo is back for its 'third wave'

Audio will be available later today.

Frozen yogurt, or froyo, has had waves of popularity, starting in the 1980s. NPR's Ayesha Rascoe talks to journalist Rachel Kurzius, who says we're in the midst of a "third wave froyo renaissance."

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