Sports

Steph joins Li-Ning, ending sneaker free agency

Stephen Curry has signed a 10-year endorsement contract with Chinese company Li-Ning, ending a recruitment process following Curry's departure from Under Armour.

Published June 1, 2026, 11:00 PM

Updated June 27, 2026, 10:14 AM4.7K

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Steph joins Li-Ning, ending sneaker free agency

Stephen Curry has signed a 10-year endorsement contract with Chinese company Li-Ning, ending a recruitment process following Curry's departure from Under Armour.

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Steph joins Li-Ning, ending sneaker free agency

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