Culture

The latest trend in jeans is over 150 years old

Selvedge denim – a fabric made with heritage techniques – is having a moment. With inflation top of mind for many, discerning consumers are seeking out jeans that are built to last.

Published June 1, 2026, 9:57 PM
Updated June 10, 2026, 9:26 PM1.2K
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The latest trend in jeans is over 150 years old

The latest trend in jeans is over 150 years old

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Selvedge denim – a fabric made with heritage techniques – is having a moment. With inflation top of mind for many, discerning consumers are seeking out jeans that are built to last.

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