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WATCH: K-beauty trend reshaping views of masculinity

Fueled by K-pop stars like BTS and viral Korean skincare trends, K-beauty is growing in popularity among men worldwide and challenging traditional ideas of masculinity.

Published May 15, 2026, 12:39 PM

Updated May 22, 2026, 12:09 AM2.1K

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K-beauty trend reshaping views of masculinity

Fueled by K-pop stars like BTS and viral Korean skincare trends, K-beauty is growing in popularity among men worldwide and challenging traditional ideas of masculinity.

May 15, 2026

Share𝕏 f

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WATCH: K-beauty trend reshaping views of masculinity

K-beauty trend reshaping views of masculinity

Fueled by K-pop stars like BTS and viral Korean skincare trends, K-beauty is growing in popularity among men worldwide and challenging traditional ideas of masculinity.

May 15, 2026

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